Beard oil blended in small batches in Buford, Georgia, and issued to members of the club. Each bottle bears the likeness of its patron.
“Never raised his voice. Never had to.”
“Expelled from three gentlemen's clubs. Founded this one.”
“Loses gracefully. Rarely gets the chance.”
“Doesn't argue. Waits to be proven right.”
“Has never once checked the time.”
“Every mother approves. Every father worries.”
“Holds the tray, the door, and his tongue.”
He has straightened every collar in the club and never mentioned a single stain. A medium-hold balm in a quiet house blend of Virginia cedar, orange, cardamom and a whisper of vanilla. It complements every member's oil and never talks over it.
3–5 drops for a short beard, up to a full dropper for a big one. Work it into the skin underneath first. The skin is the point, and soft hair is the side effect. That's why we use a dropper and not a pump.
A gentleman's scent is discovered at conversation distance, never announced across the room. If you smell it all day, you've used too much.
Distinguished Primate is a family operation in Buford, Georgia: a US military veteran blending oil in small batches, with his daughters learning the trade and taking over more of it every year. What we have is a kitchen scale, a batch log, and a family name on every handwritten thank-you note.