For the distinguished primate.
Beard oil blended in small batches in Buford, Georgia, and issued to members of the club. Each bottle bears the likeness of its patron.
Introductions are in order.
The Foreman
“Never raised his voice. Never had to.”
The Barrister
“Doesn't argue. Waits to be proven right.”
The Rapscallion
“Expelled from three gentlemen's clubs. Founded this one.”
The Gadabout
“Has never once checked the time.”
The Suitor
“Every mother approves. Every father worries.”
The Valet
“Has seen every member at his worst. Repeats nothing.”
The finishing layer: a little hold, a lot of polish. He has his own warm scent from cocoa butter and beeswax, so he pairs with every member's oil.
Joining the Club
How to Use
3–5 drops for a short beard, up to a full dropper for a big one. Work it into the skin underneath first. The skin is the point, and soft hair is the side effect. That's why we use a dropper and not a pump.
A gentleman's scent is discovered at conversation distance, never announced across the room. If you smell it all day, you've used too much.
Old manners, new company.
Distinguished Primate is a family operation in Buford, Georgia: a US military veteran blending oil in small batches, with his daughters learning the trade and taking over more of it every year. What we have is a kitchen scale, a batch log, and a family name on every handwritten thank-you note.